Lisa’s “SaWaDiKa”: A Global Hit, But What Is the Real Tourism Effect on Thailand?
Lisa’s SaWaDiKa has become an undeniable global media success, reaching 70.8 million YouTube views in its first 24 hours and passing 100 million in roughly two days. But turning a music video’s popularity into a measurable tourism effect requires more than a view counter.

Thailand’s New Tourism Bet Faces Overtourism and Climate Challenges
Thailand is changing the way it measures tourism success, placing greater emphasis on the value generated by visitors rather than arrivals alone. But the strategy faces forces Thailand cannot fully control, from climate change and environmental pressure to changing traveller expectations and intensifying competition across Southeast Asia.

Thailand fuel shortage: should you worry about Songkran travel?
As Songkran approaches, one question is on the minds of both travelers and expats: will fuel supply tensions disrupt travel across Thailand? Behind the images of long queues at some gas stations, the reality is more nuanced.

Fuel shortage in Thailand: should you worry about your trip?
A fuel shortage is affecting several provinces in Thailand. Should you change your travel plans, or simply adjust how you move around?

Tourist DigiPay: Thailand Allows Tourists to Convert Crypto into Baht
Thailand is launching Tourist DigiPay, an 18-month pilot program allowing international visitors to convert their cryptocurrencies into Thai baht for everyday spending. A regional first, introduced just in time for the 2025–2026 high season.

Thailand plans to introduce a tourist arrival tax
As Thailand prepares to introduce a tourist arrival tax, the proposal is stirring controversy among travelers. With rising costs and concerns over fairness, the country may be undermining its own appeal.

Thailand Allows Tourists to Pay with Crypto-Currencies
Thailand takes a bold step by letting tourists pay with crypto linked to their wallets. A system designed to boost tourism and ensure financial security.

Thailand May End Tax on Foreign Income for Tax Residents
Thailand is considering a major tax reform that would exempt tax residents from paying income tax on foreign earnings to boost the national economy.